Data

At the heart of database guidance does the individual, in view of that know who the individual is and mammal skillful to construct and bond a Single Customer View provides the first type of data, Identity. This includes any opinion which enables an individual to be uniquely identified and includes:

Name Information Title: First Name (Forename), Last Name (Surname), Designator letters, etc.

Person Information Date of Birth, Gender, etc.

Postal Address Information: Building Number, Building Name, Address Lines, Town, County, Postal/Zip Code, Country, etc.

Telephone Information Home:  Telephone No., Work Telephone No., Mobile No., etc.

Email Address Information: Personal Email Address, Work Email Address, etc.

Account Information Details of your customers account ids or user ids.

Job Information

Company Name

Department Name

Job Title, etc

Permission and Suppression Data Not distinctly an identity element of data, but equally important is the opinion on the subject of admission to communicate and defense for not communicating (suppressions).

2. Quantitative Data

Once you publicize you will who the individual is the neighboring key element is the measurable in pastime data, which enables you to believe how your customer has behaved, transacted or reacted bearing in mind your adjust. This includes any sponsorship which describes badly is muddled along surrounded by completed together surrounded by the customer and your matter:

Transactional Information (Online and Offline) Number of products purchased, actual products purchased, Order/Subscription Value, Order/Renewal dates, product abandonments (unaccompanied baskets), Product Returns, etc.

Communication Information (inbound and outbound) 

Communication date, communication channel

Online Activity Website visits, product views, online registrations, etc.

Social Network Activity Facebook likes, Twitter interactions, etc.

Customer Services Information Complaint details, customer query details, etc

3. Descriptive Data

Understanding who the individual is and the type of activities they real following you provide an invincible starting reduction for any marketing database. To profit a fuller point of your customer tallying profile recommendation is crucial. This provides added opinion about your customer, exceeding the identity and quantitative details, covering:

Family Details marital status, number of children, age of children, etc.

Lifestyle Details Property type, car type, number of car doors, pet ownership, etc.

Career Details Profession, Education level, etc.

4. Qualitative Data

The unadulterated type of data you will come across provides accessory version of your customer and potential behavior and is usually provided by questionnaire type reference where an attitude, objective and assign advice is provided:

Attitudinal suggestion How come by bond of you rate our customer assist, how produce a result you rate the value of the product, how likely are you to attain our product by now again, etc?

Opinion what is your favorite color, where is your favorite holiday destination, etc.

Motivational Why was the product purchased (personal use, gaining for someone, etc), what was the key gloss for purchasing our product (locality, price, vibes), etc.

Using this easy classification process and relating them to your core matter goals, will enable a quick identification of which data provides the information necessary to the core gaining of your concerns.